Cross Reference That Advertising

All of us in business today advertise. It can’t be avoided. To have your name known, you have to have the exposure. But do you cross reference your advertising? For example: Do you have your website listed on your business card? When you list your website on your business card, you give your clients and potential clients another way to learn about your business. You can have only so much information in an add. You have so much more on your website that is accessible 24/7 365. Listing your website on all your print media makes your business multi-dimensional. What you can’t convey in print, they can see. Place your website address in your phone book ads (all of them), newspaper, brochures, business cards, newsletters, radio and internet ads are particularly useful when they can link directly to your site. Get more results from your advertising dollar and be more visible.