I was just inspired to write about what constitutes good and bad advertising. The one that I just saw that DID NOT inspire me to buy their product is the Sour Skittles commercial with the milking machine hooked up to some hairy crabby old guy. The idea that sour milk from a sour old man creates Sour Skittles. I most likely will not buy that product if for a moment I think that product comes from the mammary glands of an old icky man. Now one I recently saw that did picque my attention was for Hineken beer. It had catchy techno music and an attractive "robot" come out to the beat to expose that she was carrying a Hineken mini keg and demostrate the ease in which you could tap the keg. The commercial had me thoroughly engrossed throughout because I wanted to see what was going to happen next. I even found myself thinking that that might be handy for the polo field instead of six packs (who am i kidding ....cases) of beer. The Cavemen? Bad. Entertaining, yes. But I couldn't tell you for one second what it is they sell. In my opinion, good advertising is anything that makes you stop and look at it. A magazine ad. If it catches my eye long enough to read it, study it or just try to figure it out? It was worth the money they paid for it. If I skim by it? Rethink it. I also just attended a webinar regarding added video to your website. Wonderful concept. With the popularity of You Tube these days, you will begin to see more and more of that. I would suggest keeping the above mentioned in mind. If you would like to know more about what I learned, shoot me a comment. I'll be happen to enlighten. And I didn't think I had anything to say today.....Happy Thursday!