Friday, June 12, 2009

Competitive Intelligence

Competitive Intelligence
gloMinerals vs. Other Mineral Make Up Lines


All gloMinerals products contain and exclusive blend of antioxidants that offers added protection against environmental conditions and stresses.
o Vitamin C – an antioxidant to reverse free-radical damage and strengthen the immune response to antigens
o Vitamin A – an antioxidant that conditions the skin keeping it soft and supple
o Vitamin K – an antioxidant with calming and anti-inflammatory properties
o Vitamine E – an antioxidant that delivers moisture binding benefits and promotes skin healing
o Green Tea Extract – anti-inflammatory and antibacterial

Each product in the gloMinerals product line is talc-free. Each product also offers broadspectrum UV and antioxidant protection.

gloMinerals is a professional make up line sold only through skincare professionals. Dermatologists, plastic surgeons, spas and medi-spas are the primary retail outlets.

gloMinerals utilizes micronized, triple milled particles. This means minerals will:
o Lay smoother on the skin
o Feel silkier when touched
o Provide continuous coverage
o Show less shine and/or sheen on the skin

Triple milled mineral particles will not be absorbed into the skin, but rather lay smoothly on the skin’s surface.

gloMinerals delivers a semi-matte finish that works perfectly for photography and HDTV.

gloMinerals is cruelty free.

Popular Mineral Make Up Product A

Mineral Make Up A does not contain skin care benefits. No vitamins and/or antioxidants are added to their make up formulas. It will not improve the health and condition of the skin.

Mineral Make Up A claims that their product is talc-free, oil free, fragrance free, paraben free and contain SPF 15. However, only 5 products of their collection are actually paraben free. They claim not to need preservatives in their products.

Mineral Make Up A is sold on a televised shopping network and is the #1 selling beauty informercial product. They are retailed through their own standalone stores as well as department stores, making them classified as mass-market, and not a professional line.

The size of Mineral Make Up A particles are 10 microns or higher. This is a larger particle that does not lay as smoothly on the skin or look natural like gloMinerals. Mineral Make Up A says they don’t want their mineral broken down any smaller because it will be absorbed into the skin. Nano-technology is the only size of minerals that can be absorbed into the skin.

The larger particle size of Mineral Make Up A results in a higher sheen and added shine. This means it delivers a less desirable finish for photography and HDTV.

For more information on how you can benefit from gloMinerals and other gloProfessional products, visit or call 541.963.3772.

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